Domtower ice cream

In November 2025, I posted a message on LinkedIn asking if anyone in my network had connections with an ice cream producer in the Netherlands. My good acquaintance Ingmar Larsen immediately replied in the comments: “then you should check out the company GOODOO!”

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This is how the connection with Goodoo’s founder, Tijn Baart, came about. He was immediately enthusiastic about the idea. Together, we took the plunge and visited Utrecht & Partners, where Liza Verkroost was also instantly excited. The idea for Dom Tower ice creams was born!

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With the 2.000-year anniversary of the Domplein in Utrecht, we also had a perfect occasion to distribute the ice cream for free to all residents of Utrecht on Kingsday. Thanks to the large order from Utrecht & Partners, Tijn and I were able to have the molds made in China and then, together with B&G IJs in Friesland, produce the first test samples for tasting.

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The flavor was excellent, and the ice cream went into production to officially see the light of day on April 27, 2026! We are proud of this 100% plant-based water ice with 0% added sugar. A monumental ice cream for eternity.

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See the GOODOO website here: www.goodoo.nl